We are designers, illustrators, storytellers, artists, and thinkers — We are Sidekick.
An Adirondack sanctuary where kids can be kids! This brand gets a big update to help reveal Magic of Camp. EXPLORE
Double H Ranch
The largest multi-sport winter event in the world, after the Olympics. The brand expresses the energy and athleticism of the Games, and captures the epic spirit of winter in the Adirondacks. EXPLORE
Lake Placid 2023 World University Games
Fun, vibrant branding and inspiring illustrations help connect two crosstown campuses and enhance this beautiful and historic college. EXPLORE
Russell Sage College
A brand that speaks to the charm, history, and welcoming nature of this quaint Upstate village. EXPLORE
Village of Hudson Falls
Creative-first solutions for your brand.
We create immersive brand experiences for destinations, events, and institutions. We believe in a process-driven approach and the power of collaboration—within our team and with our clients and partners. It's why we love what we do!