We are designers, illustrators, storytellers, artists, and thinkers — We are Sidekick.

An Adirondack sanctuary where kids can be kids! This brand gets a big update to help reveal the Magic of Camp. EXPLORE

Double H Ranch

Fun, vibrant branding and inspiring illustrations help connect two crosstown campuses and enhance this beautiful and historic college. EXPLORE

Russell Sage College

A vibrant Upstate town with an international audience. This brand update is designed to honor the past, while looking to the future. EXPLORE

Town of Plattsburgh

Creative-first solutions for your brand.

We create immersive brand experiences for destinations, events, and institutions. We believe in a process-driven approach and the power of collaboration—within our team and with our clients and partners. It's why we love what we do!

See our work